UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                         PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                                 August 25, 2004
                              ---------------------
                                (Date of Report)

                     Great Expectations and Associates, Inc.
                     ---------------------------------------
             (Exact name of registrant as specified in its charter)


Colorado                                333-44882                 84-1521955
- ----------------------------        ----------------         -------------------
(State or other jurisdiction          (Commission               (IRS Employer
      of incorporation)               File Number)           Identification No.)


              4105 E. Florida Avenue, Suite 100, Denver, Co. 80222
              ----------------------------------------------------
                    (Address of principal executive offices)

                                 (303) 756-5703
                                 --------------
              (Registrant's telephone number, including area code)

ITEM 1.01 ENTRY INTO A MATERIAL AGREEMENT The Registrant entered into a Share Exchange and Reorganization Agreement on August 25, 2004 (the "Share Exchange"), with Advaxis, Inc., a Delaware corporation ("Advaxis"), and the shareholders of Advaxis, pursuant to which the Registrant will acquire Advaxis as a wholly owned subsidiary. The Share Exchange provides for (i) a one for two hundred (1-200) reverse stock split leaving existing shareholders of the Registrant with 752,600 shares of common stock of the Registrant (the "GXPT Common Stock") representing 3.75% of the fully diluted outstanding GXPT Common Stock and (ii) the issuance to the existing shareholders of Advaxis and others of 16,350,323 shares of GXPT Common Stock, warrants to purchase 584,885 shares of GXPT Common Stock and options to purchase 2,381,525 shares of GXPT Common Stock representing in aggregate 96.25% of the fully diluted outstanding GXPT Common Stock and bringing the total number of shares of the Registrant to 20,069,333 on a fully diluted basis. The Share Exchange is subject to the satisfaction of various closing conditions. No representation can be made that all of such conditions will be met or that the proposed transaction will be completed. A copy of the Registrant's press release is attached as Exhibit 99.1. SECTION 9.01 FINANCIAL STATEMENTS AND EXHIBITS. (a) Not applicable. (b) Not applicable. (c) Exhibit 99.1 - Press Release dated August 25, 2004

SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Dated: August 25, 2004 Great Expectations and Associates, Inc. By: /s/ Fred Mahlke ----------------------- Name: Fred Mahlke Title: President

                                  EXHIBIT 99.1
                       PRESS RELEASE DATED AUGUST 25, 2004

GREAT EXPECTATIONS AND ASSOCIATES, INC., signs SHARE EXCHANGE AND REORGANIZATION
AGREEMENT With ADVAXIS, INC., a Delaware corporation

Denver, Colorado, August 25, 2004. GREAT EXPECTATIONS AND ASSOCIATES,  INC (Pink
Sheets  symbol  GXPT.PK)  is  pleased  to  announce  that it has  signed a Share
Exchange  and  Reorganization  Agreement  ("Agreement")  with  ADVAXIS,  INC., a
Delaware   biotechnology   company   ("Advaxis").   Under  the  agreement  Great
Expectations  and  Associates,  Inc  will  acquire  Advaxis  as a  wholly  owned
subsidiary.

The  agreement  calls for a one for two  hundred  (1-200)  reverse  stock  split
leaving existing GXPT shareholders with 752,600 shares representing 3.75% of the
fully  diluted  outstanding  GXPT Common  Stock and the  issuance of  16,350,323
shares,  584,885 warrants to purchase GXPT Common Stock and 2,381,525 options to
purchase GXPT Common Stock representing in aggregate 96.25% of the fully diluted
outstanding GXPT Common Stock and bringing the total number of shares of GXPT to
20,069,333  on  a  fully  diluted  basis.   The  agreement  is  subject  to  the
satisfaction of various closing conditions.

Advaxis, Inc., based in Princeton, New Jersey is a biotechnology company focused
on  commercializing  the innovative  vaccine  technology  developed by Dr Yvonne
Paterson in the Department of  Microbiology  at the University of  Pennsylvania.
Advaxis is developing products that enhance the immune system's  cancer-fighting
abilities.  Advaxis  is  utilizing  two  immunological  mechanisms  (Innate  and
Classical Immunity) to develop safer and more effective cancer vaccines. Advaxis
is the  exclusive  licensee  of a  broadly  enabling  innate  immunity  platform
technology  that,  when combined  with  classical  antibody and cellular  immune
mechanisms, can elicit more effective anti-tumour responses. The innate immunity
platform will also have  applications  in the fields of  infectious  disease and
autoimmune  disorders.  Advaxis' initial disease focus is in cervical,  head and
neck,  breast,  ovarian and lung  cancers.  Advaxis,  Inc. is  presently  in the
pre-clinical   stage  of  development  with  its  cervical  cancer  vaccine  and
anticipates  such  vaccine  will enter  Phase I clinical  trials in late 2004 or
early 2005.

As part of the Agreement,  prior to or at the closing,  the current officers and
directors will be replaced with a new board of directors  which shall consist of
Mr. Roni Appel, Mr. J. Todd Derbin,  Mr. Scott Flamm, Dr. Thomas McKearn (former
chairman and founder of Cytogen Corporation, NASDAQ: CYTO), Dr. James Patton and
Dr. Steve Roth (former  chairman and co-founder of Neose  Technologies,  NASDAQ:
NTEC).

Forward-Looking Statements

Certain  statements   contained  in  this  press  release  are   forward-looking
statements that involve risks and uncertainties. The statements contained herein
that are not purely historical are forward looking statements within the meaning
of Section 27A of the  Securities Act of 1933, as amended and Section 21E of the
Securities  Exchange Act of 1934, as amended.  Forward-looking  statements  deal
with the Company's  current  plans,  intentions,  beliefs and  expectations  and
statements of future economic  performance.  Forward-looking  statements involve
known and unknown risks and  uncertainties  that may cause the Company's  actual
results  in  future  periods  to  differ   materially  from  what  is  currently
anticipated.  Factors that could cause or contribute to such

differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements. CONTACT: Todd Derbin, CEO Advaxis, Inc Phone : 609 497 7555